Sure you will be guessing which one types of pen that become a favorite choose for promotional pens in the market. Promotional pens must surely be the most prolific and cost effective. In this short guide we look closely at this particular category and identify the different types and their level of popularity.
Ballpoint Pens: Without doubt, the most popular promotional pens are invariably ballpoint pens; sometimes referred to as promotional ballpens. They are usually the cheapest, their refills last longer and there is a vast range to choose from.
Rollerballs: This type of pen is often chosen because of it smooth writing quality. Promotional Rollerballs are usually more expensive than ballpoint pens because the refills have to be made with much greater precision. Invariably these promotional pens come with a cap which also adds to the cost.
Highlighters: This is often overlooked as a promotional item but it is a powerful marketing tool, particularly as many styles available today have very large print areas to carry your corporate message. Promotional highlighters are gaining popularity in recent times, particularly as prices have fallen due to the lower manufacturing costs in the far-east.
Gel Pens: These are now becoming more popular than ever as promotional pens, mainly because prices have dropped due to high levels of competition from the far-east. Their writing quality is unsurpassed but the poor longevity of the refills, when compared to ballpoint pens will always be their biggest weakness.
Markers: Increasingly markers are being used as promotional items. They are quite often targeted at the seminar and conference end of business. Promotional markers are either the dry-wipe or permanent type; the former being the most popular.
Fountain Pens: A very popular retail product but promotional fountain pens have never been mainstream. This is mainly due to to their higher price and the fact that fountain pens have fallen out of fashion. However, it is still regarded as an important promotional item when used as an executive business gift and is occasionally used as part of a boxed set together with either a promotional pen or pencil.
Fineliners: Once a reasonably popular item, promotional fineliners are not so any more. They tend to be more expensive than normal ballpoint pens and have metal or polypropylene bodies which are difficult and more expensive to print than most other types of promotional pens.
That's it, I hope the list will help you the best promotional pens for your marketing campaign.